- Location
- Bavdhan, Pune
- Workplace
- On-site
- Employment type
- Full time
- Level
- 1–2 Years
First, a few questions…
01 — Your campaign gets clicks, but hardly any leads. What do you investigate first?
Audience quality, campaign objective, ad promise, landing-page experience, conversion tracking, and the drop-off point in the funnel. We want someone who investigates before changing things at random.
02 — Your cost per lead suddenly increases. What’s your next move?
Review recent changes, segment performance by audience and placement, check creative fatigue and competition, validate tracking, and test focused optimizations.
03 — One ad is spending, another is converting. What do you do?
Use performance data to assess quality and scale the stronger opportunity carefully—while continuing to test rather than relying on one result.
If this is how you think, keep reading.
Your role at Thinkster
- Own the planning, execution, and optimization of Meta and Google Ads campaigns.
- Build audience and keyword strategies that support business goals.
- Track CTR, CPC, CPL, CPA, conversions, and ROAS to guide decisions.
- Test creatives, copy, landing pages, and campaign structures.
- Manage budgets, report insights, and recommend the next best action.
- Partner with the creative team to produce ads that attract attention and drive action.
What you’ll bring
- 1–2 years of hands-on performance marketing experience.
- Working knowledge of Meta Ads Manager and Google Ads.
- Understanding of lead generation, conversion tracking, campaign optimization, and analytics.
- A curious, analytical, and ownership-driven mindset.
Apply · REQ-31359