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YouTube Shorts vs Instagram Reels: Attention Wars & Brand Wins

Shibani Misra

October 13, 2025

Graphic comparing YouTube Shorts and Instagram Reels with vibrant platform icons on a dark gradient background — symbolizing the competition for audience attention in short-form video marketing, representing Thinkster’s expertise in social media strategy for brands.

Short-form video content has become the battleground for audience attention, and brands that ignore this trend risk falling behind. Platforms

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