Oh, website design. It’s the online version of getting a brand-new shirt on for a first date—only your site needs to impress everyone, all the time, forever. If you’re a startup, a chai-sipping freelancer, or a company established in the days of dial-up internet, your site speaks volumes about you before you’ve even opened your mouth.
And that’s where we, Thinkster, your design-crazy digital best buddies from Pune, step in with a pin and proper web design process. With a creative impulse wider than the bandwidth in your office and a coffee craving stronger than your morning latte, we’re here to take you through the real web design process—Thinkster-style.
Okay? Buckle up. It’s gonna be pixel-perfect.
Step 1: Web Design Process Begins – The Big Brainstorm
Before we even choose a single font or click a single button, we pose the million-dollar question: “Why does your website even exist?” No, seriously. Are you here to sell? Flaunt your work? Boast about your accomplishments in Comic Sans? (Please don’t.)
Here at Thinkster, our process begins with rich, coffee-fueled conversations in which we learn about you like we’re your nosy neighbor. What is your brand history? Who are your people? Why are they here? What keeps them up at 2 a.m.?
After we’ve cemented the “why,” we begin fantasizing about the “what.” That’s your site’s features, content organization, style direction, and magic that makes it you. This is the stage where ideas zip around quicker than Instagram reels on 5G.
Step 2: Research & Spy Games
Time to put on our digital trench coats and sneak peeks at your competition. (Legally, naturally.)
We at Thinkster go in-depth into your field, research what the cool kids are doing, and ensure that your site is not just a diluted copy of someone else’s. Nope, we’re here to ensure that your web presence is the Virat Kohli of websites—high performance, high impact, and totally famous.
We study trends, audience behavior, brand voice, and sometimes even memes. Because hey, if your website can’t speak your audience’s language, you’ve lost them faster than a 2G connection in 2025. This research phase sets the tone for the web design process that follows.


Step 3: The Wireframe Waltz
This is where we bare things to the essentials—before we get fancy. This step is crucial in our web design process.
Wireframing is similar to drawing your dream home before you call in the interior designer. At Thinkster, we lay out what goes where: headers, text boxes, CTAs (call-to-action, not cringe-to-action), contact forms, and so on. We consider user flow, page hierarchy, and how your customer’s journey should feel.
Yes, we make even rectangles fun.
This phase is hugely important because this skeleton dictates the way your eventual site moves. It’s the waltz prior to the rave. And believe us, we adore a good rave.
Step 4: Design Happens, and It’s Sexy
Now comes the best part—the glow-up.
We take our wireframes, drizzle Thinkster’s special design sauce on them (it’s a proprietary mix of strategy, trends, and “ooh, that looks GOOD”), and begin building the visual identity of your site.
This isn’t about picking colors and selecting fonts. Nope. This is storytelling. With gradients. And hover animations. And drop shadows so good they should have an Oscar.
Here, our designers enter the Matrix. They’re mood-boarding, prototyping, fixating on button corners, arguing over whether a gif loop is 3 seconds or 5. You might think they’re jamming to lo-fi beats; they’re actually tuning into your brand’s heartbeat.
Our mission: make your website so gorgeous people want to lick their screens. (Disclaimer: don’t.)
Step 5: Feedback, aka The Client Ping-Pong
We are about cooperation, not dictatorship. That is to say, once we have finished our design ideas, we forward them on for your brutally honest feedback.
Speak up. Want your call-to-action button yell in neon pink? We can discuss. Want more white space? Okay. Want less white space? Okay, but we’ll let you know why breathing room is a good thing.
At Thinkster, we weigh design integrity against your brand’s vision. A little bit of push and pull, such as a great yoga pose—only this time, the asana finishes in a killer homepage design. By this point in the web design process, our visual storytelling turns into living code.
Step 6: Development, or “The Code Awakens”
Approved designs? Excellent. Now we bring in our developers—the wizards who bring the graphics to life. During this part of the web design process, our developers bring the vision to life.
They’re the quiet ones, our dev team. But wow, do they perform miracles.
We create responsive websites that function flawlessly on desktop, mobile, tablet, smart fridge—whatever screen your customer uses. We ensure your buttons click, your pages load quickly, and your animations move smoother than Shah Rukh Khan on the roof of a train.
Regardless of whether it’s WordPress, Shopify, HTML/CSS, or a custom-coded work of art, we code it clean, scalable, and SEO-friendly (because even Google deserves to love your site).
Step 7: Testing… and Testing Some More
Pre-launch, we turn into full scientist mode.
We test your website on every browser—yes, even Internet Explorer for that one person who refuses to update. We test links, forms, load speed, responsiveness, and a hundred other things you don’t need to worry about.
We even perform the squint test. You know, where you squint at a site to determine if something doesn’t feel right? It works.
Our goal: squash every bug, hiccup, typo, or broken pixel so your site glows brighter than Diwali lights.
Step 8: The Launch Boom.
Pop the champagne! Cue the confetti gif! Your site is ready to launch.
At Thinkster, we don’t merely flip a switch and bid adieu. We handhold, high-five, and ensure your launch is silky smooth and buzz-worthy. Do you want us to install Google Analytics? Easy. Do you need a Meta Pixel? Easy. Do you want us to write your launch Instagram caption too? Easy.
We ensure that you feel like a digital rockstar walking into the stage for the first time. It’s your time—and we LOVE helping make it EPIC.
Step 9: Baby, Maintain!
Websites, as with relationships, require attention and care. Launching is merely the start.
That’s why Thinkster provides maintenance plans that encompass updates, security fixes, performance tuning, content adjustments, and perhaps even the occasional “let’s give the homepage a bit of a makeover” update.
You have peace of mind. We get to continue being your digital soulmates. Win-win.
Why Thinkster? Why Not Just DIY This Thing?
We get it. There are free templates, YouTube tutorials, even that cousin who took a “web dev” course in college. But here’s the truth:
Thinkster is not just about websites. We’re about experiences.
We create design narratives that convert visitors into customers, clicks into conversions, and bored scrollers into loyal fans. We’re strategic, creative, slightly obsessed with fonts, and always on top of trends. We’re fast. We’re responsive. We text back.
You might use a DIY tool to create a website. You can’t, however, create a Thinkster experience without Thinkster.
Thinkster’s Superpowers
- Design-first philosophy: We don’t apply a theme to your brand. We build.
- Speed & performance: Lightning-fast sites that won’t make users rage-quit.
- SEO-wise builds: We ensure Google approves of you as well.
- Mobile responsive: Because the phone is king.
- After-launch support: We’re here to help you even after your site’s out in the wild.
Let’s Wrap Things Up (With a Bow and a Call to Action)
So, there you have it. The Thinkster approach to web design process—engaging, strategic, and just a little bit subversive.
If you’re sick of cookie cutter sites that don’t convert, or you want to create something bold, gorgeous, and long-lasting, we’re your guys. Whether you need a new site, a redo, or someone to tell your website to stop looking like it was created in 2006—we’re on it. If your current site isn’t cutting it, let Thinkster’s web design process fix that.
Get in touch. Slide into our DMs. Fill out our form. Send a pigeon. Just don’t ghost us.
Because when it comes to websites, Thinkster doesn’t just design. We define.